Digital Customer Experience Strategy : Actions to Impact or just hyperbole Originally Published May 21, 2018 Introduction : The Data connection According to an article in Forrester magazine, November 2016, ‘74% of companies say they want to be data driven, but only less than 29% are actually successful at connecting analytics to action.’ Digital Customer…
Tag: Digital Retail
Digital vs Retail marketplaces
Retail meets Digital: A perfect match Originally published April 19, 2018 Introduction Since the time products and services have been marketed or made available commercially to consumers to buy, retail marketplaces have been the mainstay of bringing consumers to the products they desire. Brick and mortar shops as these are popularly known, fulfill the…