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How Indian start-ups are coping during Covid-19

Posted on October 14, 2020October 14, 2020

Impact of Coronavirus is causing startups to struggle!     All companies, from one-person proprietorship to those employing hundreds of thousands of people, established firms or start-ups, are equally struggling in these trying times. One can surely, and perhaps effectively argue about the impact which may vary on a case to case basis, however generally…

Exposure notification

Posted on August 30, 2020August 31, 2020

Image Credit: University of South Florida   Exposure notification and Contact Tracing: Essential tools   As the Novel Coronavirus or COVID-19 pandemic has gripped the world, Governments, Organizations and People all over the World are trying desperately to break the vice like grip of this deadly pandemic. With more than 830,000 people dead and 25…

Content Moderation and Social Media

Posted on August 28, 2020August 28, 2020

Whats the problem! Image Credit: Adweek   All content platforms and social media companies must keep the content flowing because that is the business model: Content captures attention, provides viewership and generates data (users’ statistics). Content is the starting and the end point of consumers’ journeys on social media. A video, an information post, a…

Privacy and partnerships: Apple WWDC 2020

Posted on July 14, 2020August 28, 2020

Image Credit: Techcrunch   In an industry which is not limited by any conventional restraints, Apple® has once again proven to the thought and market leader in promoting what it’s users want. It is not however what Apple® has promised to do, as its customer and user-centricity is quite legendary, rather it’s the timing of…

Transform to market realities: Leading the Microsoft way!

Posted on January 2, 2020August 28, 2020

  Microsoft has mostly been recognized as the industry leader in technology and innovation. Having cornered 90% of world personal computer market and having massively popular enterprise services as a cash cow meant that Microsoft always carried significant advantage over its competitors and peers. It could literally burn few billions in cash and not break…

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